What Women Want the Beauty and "Health" Industry to Know

Dear Beauty & "Health" Industry,

I would like to share 10 things that I would greatly benefit your business. I believe that it can teach you how to better interact, sell and market to women who no longer want to be or feel ashamed of the way they look.

1. We already have bikini-ready bodies. You don't need to tell us how great we will look in it if we diet and exercise.

2. We are going to look beautiful in our wedding dress no matter our size. Thanks anyway.

3. Tracking and measuring our food makes us obsessed with a stupid number and fosters fear of food, not being healthy.

4. Scales are stupid.

5. There is no such thing as a goal weight - our size does not determine if we are a good or bad person. You're not going to lose 50 lbs and automatically love yourself more. You have to change your mindset and motivation FIRST. If you can't love yourself at 200 lbs, you won't magically love yourself at 150 lbs.

6. Shaming us for what we eat and restricting what we eat creates...

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Turtlenecks are BACK!

I remember I went years avoiding turtlenecks.

One of the main reasons was because I couldn't stand having something around my neck that I can FEEL. It makes me feel like I am always close to chocking...NOT how I want to feel in my clothes. However, I found a thin lightweight turtleneck that does NOT sit against my neck last year. I have to say, other then my denim, it is my MOST worn piece this Winter.

Why?

Because it is great for layering! I can wear tees, dresses, cardigans and blazers over it. I chose black as it was going to give me the most wear in my wardrobe and I love the classic look paired with a fun pant. See, I have boobs (not big, but perfectly curvy) and I also have small hips, so I like to stay more neutral up top and let my legs be the focus with fun pants. My turtleneck was also a great way to stay WARM in our many cold months in Eastern Canada, as I could still wear it with my tees and not freeze when I put on a blazer.

Next on my list is to find the perfect...

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Body Positive Tips When You Gain Weight

We can all agree that losing weight is the most common New Year’s Resolution and can we also all agree that we are SICK of hearing about it everywhere??

Why has our world become so obsessed with losing weight?

My first guess is because the diet culture has been SO successful at feeding into our insecurities. The insecurities that they have fostered and benefited from. Don’t get me wrong, I am NOT saying losing weight is bad. The obsession with it is. The obsession doesn’t teach you how to be happy, how to be a good person, how to be beautiful, how to be healthy and how to have a healthy relationship with food, body and your mental health.

 

SO...before you make your New Year’s resolution to lose weight, read this first.

 

For a lot of us, when we gain weight over a period of time or even suddenly, crazy things can happen to our thoughts and self-talk. Our inner voice can get nasty, mean, obsessive and sad. This can be due to how you were raised,...

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10 Piece Capsule Wardrobe Challenge

This Fall I decided to live with less and decided to hold off buying any new clothes for the month of October. So, to kick this off, I did 10x10 Challenge and invited others to join me. That means I chose 10 items in my wardrobe and I wore them 10 different ways over 10 days.

WHY? (to find out what I learned, keep reading!)

  • I want to challenge myself to live with less and maximize what I already own.
  • I want to spend less. I am not going to buy anything new for one month.
  • I will be more intentional and creative with my clothes.

THE BASIC GUIDELINES

  1. Pick 10 ITEMS from your closet (I am not buying anything new for this challenge)
  2. Style those items into 10 DIFFERENT OUTFITS
  3. Use 10 DAYS to do it
  4. HAVE FUN, don’t stress!

WHAT’S INCLUDED?

Any core closet item you choose counts as a part of your 10 items. For example:

  • Tops
  • Sweaters
  • Pants
  • Dresses
  • Shoes
  • Layering Pieces (blazers, cardigans, vest…)

Keep in mind these are guidelines! If you don’t wear dresses, then...

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Why we should give our comfort zone the finger.

Have you put limitations on yourself because of fear of judgement over who you are or any part of yourself that you deem “imperfect”?

We have developed a fear of being different from those we have compared ourselves to and have labeled as "perfect".  This fear forces us to stay in our comfort zone. Yes, our comfort zones are safe, warm and cozy. So, we put some barriers and limits in place to keep us there. It's our instinct to feel safe and we all have our own individual tolerance for being able to push past those safe guards. I believe in order to feel more confident with who we are and in our own skin, then you need to push past those limitations you have created for yourself. In essence, give your comfort zone the finger.

Why should be push past them? Because that is where growth and change can happen. It is also where you start to feel your confidence grow on the inside, which will start to show on the outside. If you want the next generation to stand up for...

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YSJ Love, Styled 3 Ways

I live in a small, but mighty city in Atlantic Canada. Its residents sometimes refer to it as Saint Awesome or YSJ, but on a map, it is called Saint John. It is located in the picturesque Province of New Brunswick and you will find it nestled by the Atlantic Ocean. I love Saint John for numerous reasons. One of those reasons is our amazing entrepreneurs and small businesses. We have those who were born and raised in Saint John and those who are CHOOSING our city to set up shop and follow their passion. As a Personal Stylist, I love to support my local boutique shops when I take my clients shopping and especially when I shop for myself.       

Outfit #1: Tee:In Pursuit, Sneakers: Urban Shoe Myth, Pants: Paula's Pics

The In Pursuit Mobile Truck of my favourite local shops and it happens to be an industry disruptor. She can drive her shop ANYWHERE!! Dominique Leger started her mobile PINK truck 5 seasons ago and not only has she rocked her...

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